Kids always come first in the design philosophy of the Dutch brand, which was founded in 2011. The minimalist, comfortable collections in soft colours are easy to mix and match and are made to last several life cycles. Brand founder Emily Gray puts it in a nutshell: "We do it for the little ones. For their comfort, for their health and for their planet."

Are you looking for hard-wearing, comfortable clothing for your offspring? Then you'll be delighted with this brand's extensive range. The company was founded in Amsterdam in 2011 by Emily Gray and has been producing stylish basics for babies and Kids up to the age of eight ever since. There is now also a small and exclusive collection of selected items for adults. All items are made from 100% organic cotton and score points for their fantastic softness and comfort.
Kids' clothing that is sustainable and does not chase short-lived trends characterises the brand's fashion. The company deliberately avoids bright colours and flashy or playful prints and appliqués. The vast majority of the garments are presented in restrained, rather muted and timeless colours. These outfits are deliberately not adorned with glittering stones, sequins or similar accessories. Most of the items in the collection are unisex and can therefore be worn by boys and girls alike. All pieces can be wonderfully combined with each other and are characterised, among other things, by their pleasant restraint. The simple baby clothes are made exclusively from breathable cotton and are wonderfully gentle on the delicate skin of small Kids. The Gray Label online shop mainly offers comfortable bodysuits with and without sleeves, short and long bloomers, leggings, rompers, long-sleeved shirts and jumpers. The brand's swimming costumes and swimming shorts, pyjamas and underwear also delight Kids and parents alike with their excellent wearability. As most items are worn next to the skin, the material is extremely important for the youngest members of the family. All items can be easily combined with each other. The company's baby and Kids's clothing, which can be ordered from Globus, is practical and attractive. Thanks to the high quality and the associated durability, the items can always be passed on to younger siblings. The fact that these are not typical girls' or boys' clothes also pays off.
In addition to clothing, the range also includes hats, baseball caps and scarves as well as socks, knee socks and even shoes. From the first soft crawling shoes for babies to very light strappy sandals with Velcro fasteners - take a look at everything at your leisure. As many adults also love and appreciate the high-quality and sustainable products, some items have also been added to the range for them. The brand's comfortable tracksuit bottoms, T-shirts, sweatshirts and hoodies also satisfy customers with the highest standards of comfort and quality. You can complete your outfit with the multifunctional and colour-coordinated shopping bag with the Gray Label logo. Are you curious about these practical and discreet items of clothing for the whole family? Then browse the online shop now with no obligation and order your favourite items today.