It all starts with a name ... Catherine Painvin thought tea time was a privileged and wonderful moment. From this moment of joy and sharing of childhood comes the name Tartine et Chocolat. A UNIVERSE IS DRAWN VERY QUICKLY: In the wardrobe, quickly add the Kids's room, soft toys and perfume that come to complete the collections. In a few years, Tartine et Chocolat becomes the first high-end brand to offer a complete universe for Kids.