PURE COLOUR! Thanks to highly concentrated, pure pigments, the new ROUGE PUR COUTURE conjures up impressive colour intensity & full coverage with a single application for a unique couture look. The creamy texture applies effortlessly, blends instantly with the lips and gives a unique satin finish. PURE CARE! Rouge Pur Couture now also combines intense colour with hyper-sensual comfort thanks to its formula with 80% emollient care substances, concentrated ceramides, tuberose and prickly pear extract from the Ourika gardens. The result: up to 16 hours of protection, hold and soothing comfort.* COUTURE PUR! ROUGE PUR COUTURE comes in an exclusively newly curated colour palette consisting of expressive shades for every skin tone and every situation! *Application test with 300 women.