About Nishane

NISHANE ("nişane", Turkish for "symbol"), Istanbul's first niche perfume brand, is inspired by the deep-rooted traditions, modern vision and cosmopolitan structure of its home city. The unique fragrances tell stories of the most famous places in the world, but carry the soul of the centuries-old city of Istanbul deep in their hearts. Creating perfumes is an important form of art for NISHANE. Each fragrance is a tribute to different emotions and moods that symbolise unforgettable moments. NISHANE's motto is based on a quote from the poet Rumi: "Don't be satisfied with stories of how things went for others.. Develop your own myth." The founders

Mert Güzel and Murat Katran, both born and raised in Istanbul, share a deep love for mysterious fragrances and the cultural diversity of their city. In 2010, they decided to realise their vision of creating a unique perfume brand together and finally founded NISHANE in 2012. With their flair for the extraordinary and an unparalleled understanding of aesthetics, they have created a brand that brings the soul of Istanbul to the world.

Inspiration from around the world

Each NISHANE fragrance tells a story, inspired by cities that have their own distinctive atmosphere. From the timeless elegance of Paris to the vibrant vibrancy of Shanghai, each creation captures the essence of its origin. At the same time, the fragrances carry a universal message that reaches far beyond Istanbul - a symbol of cultural exchange and a tribute to all those who seek the extraordinary.

Icons of modern perfumery

Creations such as ANI, HACIVAT and HUNDRED SILENT WAYS have made NISHANE an icon in the world of perfumery. These fragrances epitomise elegance, opulence and tireless creativity. They have captured the hearts of perfume lovers and connoisseurs around the world and show what is possible when art and craftsmanship are in perfect harmony.

A tribute to personality

NISHANE stands for individuality and expressiveness. Each fragrance is an invitation to write your own story and leave a lasting impression. It is a tribute to all those who want to live life with elegance, creativity and courage.