SWEED

Loved by makeup artists around the world, Sweed is renowned for its professional, vegan and clean beauty products. The brand is a pioneer in eye makeup, celebrated for its award-winning mascaras and prostaglandin-free eyelash growth serum. After years working as a professional makeup artist, founder Gabriella Elio set out to create innovative products she felt were missing from the market to achieve her signature timeless “no-makeup” look. Following extensive research, Sweed was born and has since expanded its collection with a growing range of makeup essentials. Gabriella’s philosophy is simple: “Look like yourself after two weeks of vacation – radiant skin, lush lashes and full of life.” Sweed is a vegan and cruelty-free brand that helps save a sea turtle with every mascara sold.