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Missoni - Italian passion in colourful designs

Founded in 1953, the Italian luxury and lifestyle label Missoni has cultivated a passion for knitted elements for several decades. Both clothing and fashionable household items in elegant yet cheerful designs stand out. The products are characterised by playful patterns, bold colours and always a certain uniqueness. Although the brand is now distributed worldwide, the company remains true to its roots and is still based in its home country: Sumirago in Lombardy.

Missoni Home: timeless design for a luxurious home

Ottavio "Tai" Missoni discovered his passion for making woollen clothing back in the late 1940s. Back then, the track and field athlete and Olympic competitor began with sports suits - in keeping with his second passion. The founder achieved his first success as early as 1948: with outstanding sports suits worn by the Olympic team of his home country. The zig-zag patterned garments in particular were a hit with customers - a success that is still the designer's trademark today. Over the years, the originally small brand gained a great deal of international attention. Since the 1970s, the fashion collections have been presented twice a year at the international fashion weeks in Milan. In addition to knitwear, the label is now also known for patchwork designs, luxury home textiles and accessories.

Missoni home decor and luxury fashion - every piece a work of art

Missoni produces a wide range of aesthetic products, some of which are still knitted by hand. These include dresses, trousers, sportswear and even bikinis. The manufacturer has always remained true to its love of knitwear and wool - even since the founding couple passed the company on to their own Kids. The fashion label is no longer a small business in the Italian province, but is still entirely in family hands and remains true to its roots.

The range is as extensive as the customer's wishes and, in addition to clothing, you can now also find unusual decorative cushions, designer blankets, luxury bathrobes and Missoni towelling in general. The designs are creative and colourful with each new collection. Colourful combinations with classic or modern patterns can be found in both clothing and homeware. Of course, in addition to the design, the quality of the products also stands out - which is particularly evident in the handmade products. However, even the items that are now produced with the help of machines stand out due to their special value and durability. Kids are also catered for, so that fashion lovers can outfit even the smallest members of the family. Finally, various home accessories such as table mats and small carpet runners are also available in the online shop.

Are you ready to enrich your home with luxury home textiles or upgrade your wardrobe with exclusive fashion? With Missoni, the label for individuality and artistic freedom, you are not only choosing design, but also exceptional quality.

Bath towel GIACOMO red striped
Coupon Days: Member only

MISSONI

Bath towel GIACOMO

CHF 125.00
Bath towel GIACOMO dark brown stripes
Coupon Days: Member only

MISSONI

Bath towel GIACOMO

CHF 125.00
Beach towel WATAMU dark red stripes
Coupon Days: Member only

MISSONI

Beach towel WATAMU

CHF 150.00
Bath towel Azul brown/small patterned
Coupon Days: Member only

MISSONI

Bath towel Azul

CHF 140.00
Beach towel BEST black striped
Coupon Days: Member only

MISSONI

Beach towel BEST

CHF 170.00
Beach towel STONE red/small patterned
Coupon Days: Member only

MISSONI

Beach towel STONE

CHF 180.00
Beach towel HUGO blue striped
Coupon Days: Member only

MISSONI

Beach towel HUGO

CHF 170.00
Beach towel Marea violet striped
Coupon Days: Member only

MISSONI

Beach towel Marea

CHF 170.00