Bestseller by ETRO for Women
In June 2022, Marco De Vincenzo was appointed Creative Director of the traditional Milanese house. With his precise vision, the multi-talented designer is now re-exploring Etro's roots and celebrating the iconic prints and fabrics in a completely new way. Elegant, innovative and stunningly attractive.
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Etro: high-quality fabrics from our own production
The fashion brand favours the exclusive use of high-quality fabrics and materials. Even today, 60 per cent of the fabrics used are produced by the family business. The paisley style is a particular hallmark of this brand. The trend was incorporated into the Etro collection in 1981 and has been an integral part of the brand ever since. Its special finish ensured that the company attracted international attention for the first time. Numerous inspiring fashion lines followed. In addition to creativity and high-quality workmanship, it is above all the intensive research that goes into each new collection that ensures the incomparable pieces.
A family business with tradition - Gimmo Etro and playful collections
The history of the company dates back to 1968. Back then, the Italian Gimo Etro founded a fashion brand in Milan that was primarily influenced by travelling experiences and encounters with numerous cultures. This valuable mix of cultures was to be the hallmark of a very special fashion line. The family business always aimed to supply exclusively high-quality fashion. At the same time, the garments should inspire people to socialise with others. Fashion is an expression of one's own personality. This is exactly what this brand realises. It is clothing that lives from colours and patterns. In addition to the paisley pattern, numerous exotic prints and playful details are also part of this brand. The fashion is free, wild and original - just as the lives of its wearers should be.
Success through creativity and vitality
The label is still based in Milan today and remains true to its roots. In addition to clothing, it now also offers other types of textiles. Home textiles were added at the beginning of the 80s. Accessories such as scarves, silk scarves, hats and gloves have also long been part of the collections and ensure an elegant appearance. Even eyewear followed as part of the fashion brand. The luxury goods company's range also includes shoes and perfumes, which reached a peak of 20 different fragrances in 2010. The company has always prioritised quality and the best workmanship. Many of the products are made of high-quality leather. Other fabrics and materials also come from the best manufacturers. A major expansion of the formerly small Italian company took place in the 1980s and even then reached as far as the Japanese market. Quality and creativity paid off. There are now more than 200 Etro boutiques worldwide. The online shop's extensive range primarily includes feminine fashion with unusual patterns. The colourful designs reflect the character of a colourful cultural mix. Many special favourite pieces are also inspired by the boho-chic style. A Men's collection is now also part of the fashion brand and, just like the women's fashion, has grown through the versatility of colourful cultures and countries. Colourful shirts and trousers allow the wearer to look back on experiences in distant countries and special memories. Discover and order the Milanese attitude to life now in the Globus online shop.
