Dior Expertise
Dior is more than ever in tune with the times, asserting itself as a couture and avant-garde beauty brand: the House of Dior celebrates both the beauty that makes every woman unique and the power of a new femininity, and is committed every day to a sustainable future.
FROM 1947 TO THE PRESENT DAY
As a fashion designer and perfumer, Christian Dior has had a global vision of women, couture and beauty since his first fashion show on 12 February 1947. Since then, the House of Dior has continued to assert itself as a brand ahead of its time with a true heritage. With the reopening of 30 Avenue Montaigne in Paris, Dior invites visitors to discover an exceptional setting where culture and history come together to create an unforgettable experience.
THE POWER OF WOMEN "My dream was to make women not only more beautiful, but also happier," Christian Dior once said. Since then, the House of Dior has recognised the value of every woman's femininity and supports and encourages her strength and ambition. The Women@Dior programme and the Dior Chin Up campaign exemplify this commitment.
CREATION AS ART
Dior's creations and expertise are unique. Behind the couture colours and ultra-sensual textures of Dior make-up lies the creativity of Peter Philips, Creative and Image Director for Dior Make-up. The talent of Francis Kurkdjian, perfumer-creator at Dior, now comes to the fore in the fragrances.
DIOR, COMMITTED TO A SUSTAINABLE FUTURE Dior Beauty is committed to the eco-design approach and transparency towards the ingredients of its formulas and is going one step further in 2022 by publishing its Responsible Formulation Charter. The House of Dior also has its own gardens in France and around the world, where flowers are grown to be used in the composition of Dior fragrances, make-up and skincare products.
